Base on the new definition on Urban Dictionary, “Alex from Target” is a hardcore pimp who recently gained fame as an Instagram sensation for reasons beyond the comprehension of any sane person.

But we think Alex is not really a pimp. He just a young good-looking kid who works at Target and happened to get a ton of attentions from twitter users.

Last Sunday, a twitter user @auscalum (which tweets are now under protected mode) tweeted a photo of a guy named Alex. Then later claimed that the photo is not owned by the twitter user. However, it was too late. We all know how fast things spread via internet. It’c actually faster than ebola.

Then #AlexFromTarget and his fashion trends

Even Ellen DeGeneres tweeted

Okay we all get it now! Alex! You are damn famous now!